As producer for the Instagram lens in John Lewis & Partners’ Give A Little Love campaign, I helped create an interactive tool encouraging acts of kindness during the 2020 festive season. The Random Acts of Kindness generator, developed with our digital team, used AR graphics to suggest thoughtful gestures users could perform for loved ones.

This playful and engaging lens, one of the brand’s first, garnered widespread attention in news articles and reinforced the campaign’s message of spreading love through small but meaningful actions.