Scottish Widows: Beat The Gap
As the lead Digital Producer for Beat The Gap, I led the development of an interactive tool designed to empower individuals to advocate for pay equality. The platform provides users with a personalised experience to explore the gender pay gap in their industry, compare salaries, and educate how best to mitigate the impact and spread information The tool itself was build by Psycle Interactive.
My role included managing the project lifecycle—from concept to launch—collaborating with developers, UX designers, and data analysts to ensure seamless functionality and user experience. I also coordinated stakeholder feedback and oversaw testing to refine the tool’s usability.
Beat The Gap combines accessible design with impactful insights, making it a valuable resource for tackling systemic workplace inequality.
The tool can be found here www.beatthegap.com/