Waitrose: Cooks Ingredients

When Waitrose set out to promote their new Cooks Ingredients range, I was thrilled to take on the challenge. Collaborating with the exceptionally talented photographer Issy Croker, we crafted a campaign that perfectly captured the balance between tastefulness and authenticity.

To bring the vision to life, we worked closely with renowned food and prop stylists Emily Ezekiel and Feargal O’Sullivan. Together, we ensured every detail was beautifully curated, resulting in a campaign that resonated with the brand’s ethos and aesthetic.

The final work was showcased across press and out-of-home placements over a two-month period, delivering a beautifully crafted campaign that delighted audiences and highlighted Waitrose's commitment to quality.