Twix “Second Screen Staredown”

With the help of the talented Unit9 and the risk-taking Twix marketing team, I produced a campaign offering viewers of the Super Bowl the chance to win solid gold bars during the game next week – by completing a staring contest.

“Second screen staredown”, will run in ad breaks during the Super Bowl on 9 January, allows viewers to be in with the chance of winning solid gold Twix bars by fixing their gaze on the Twix website.

The contest is running in the US and will begin during the first ad break after kick-off of the Amercian football game. Viewers can visit www.Twix.com to take on the Second screen staredown challenge by locking eyes with their phone. The phone’s camera will then track their gaze; the longer they stare, the more entries they can earn.