Second Screen Staredown

the ‘Second Screen Staredown’ is a playful social experiment turned campaign that tapped into a universal modern truth: we’re all a little too glued to our phones. In a world of endless scrolling, Twix challenged users to put their screen time to the test with nothing but the promise of a Twix if they could outstare a staring contest against their device. the only catch - it was during the advert breaks during the superbowl.

As the producer, I helped steer this project from concept to launch-working hand-in-hand with creatives, developers, talent, and clients to bring it to life. From navigating the quirks of browser technology to aligning timelines across multiple teams, it was a campaign that required just as much precision behind the scenes as it delivered on screen. The result? A fresh take on branded entertainment that not only resonated with audiences but picked up multiple awards