Hash Brown Bites

Mccain · Social · 2025

Directed and edited by the wonderfully talented Ant Rubinstein, the film helps launch McCain’s new AirFryer Hash Brown Bites with a rather grand and dramatic dinner time scenario between friends. The majority of the post-production was handled by the talented team at No.8, with Jonny Tully grading the film and James Everett with the sound design & mix.

The advert was one of the first to be shot on the new Alexa 35 Extreme camera system, recommended by Ant, with a view to gain a less noisy image on the slow-motion shot.

team

Agency: adam&eveDDB

Creative: Reanne Whitterake

Editor: Ant Rubinstein

VFX: No.8

Sound: James Everett @ No.8

Director: Ant Rubinstein

Post-Production: Richard Bailey

Account Team: Lesley Smith