Directed and edited by the wonderfully talented Ant Rubinstein, the film helps launch McCain’s new AirFryer Hash Brown Bites with a rather grand and dramatic dinner time scenario between friends.
The majority of the post-production was handled by the talented team at No.8, with Jonny Tully grading the film and James Everett with the sound design & mix.
The advert was one of the first to be shot on the new Alexa 35 Extreme camera system, recommended by Ant, with a view to gain a less noisy image on the slow-motion shot.
Agency: adam&eveDDB
Creative: Reanne Whitterake
Editor: Ant Rubinstein
VFX: No.8
Sound: James Everett @ No.8
Director: Ant Rubinstein
Post-Production: Richard Bailey
Account Team: Lesley Smith