#WeThe15 was a global movement launched alongside the Tokyo 2020 Paralympic Games, shining a light on the 1.2 billion people worldwide living with a disability.
My contribution was focused on producing the social design templates for the campaign, with accessibility considered and baked in throughout every stage of the design process. Working closely with the talented Mauricio Brandt, the result was a clean, bold suite of assets that felt as inclusive as the message they carried.
Agency: adam&eveDDB
Creatives: Edward & Xander
Production: Richard Bailey
Designer: Mauricio Brandt
Account Team: Louis Lunts Adam Patel