#WeThe15

international paralympics committee · Digital · 2023

#WeThe15 was a global movement launched alongside the Tokyo 2020 Paralympic Games, shining a light on the 1.2 billion people worldwide living with a disability.

IPC - WeThe15

My contribution was focused on producing the social design templates for the campaign, with accessibility considered and baked in throughout every stage of the design process. Working closely with the talented Mauricio Brandt, the result was a clean, bold suite of assets that felt as inclusive as the message they carried.

team

Agency: adam&eveDDB

Creatives: Edward & Xander

Production: Richard Bailey

Designer: Mauricio Brandt

Account Team: Louis Lunts Adam Patel