Nissan - Relaunching an Icon through Hybrid AI Production

Nissan sought to relaunch an iconic model with a bespoke, retailer-first film for their showrooms. The brief demanded a premium aesthetic delivered on a highly compressed 'shoe-string' budget. To bridge this gap, I help prompt and produce a generative AI workflow integrated into a traditional post-production pipeline.

My role involved overseeing rigorous character development and performance, followed by a classic offline edit and motion design phase. To guarantee the vehicle met Nissan’s exacting brand standards, I collaborated with Coffee&TV to implement a hybrid VFX 'digital twin' approach. By blending AI-generated environments with high-fidelity product assets, we ensured total visual consistency for the 'hero' car while maintaining production efficiency.